{"id":3003,"date":"2026-05-13T11:06:07","date_gmt":"2026-05-13T09:06:07","guid":{"rendered":"https:\/\/www.evolioexpo.com\/?p=3003"},"modified":"2026-05-14T11:30:23","modified_gmt":"2026-05-14T09:30:23","slug":"evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market","status":"publish","type":"post","link":"https:\/\/www.evolioexpo.com\/en\/evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market\/","title":{"rendered":"EVOLIO Expo heads to Chicago with BolognaFiere and Informa to promote Italian extra virgin olive oil in the US Ho.Re.Ca. market"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2-1024x529.png\" alt=\"\" class=\"wp-image-2791\" srcset=\"https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2-300x155.png 300w, https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2-1024x529.png 1024w, https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2-768x397.png 768w, https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Interest in extra virgin olive oil has grown significantly in the United States, thanks to the recognised health benefits of this product, which is increasingly popular with consumers. In this context, Italy plays a key role: in the first two months of 2026, the US imported <strong>over 10,200 tonnes of extra virgin olive oil <\/strong>from <strong>Italy,<\/strong> <strong>accounting for a 32.7% market<\/strong> share and <strong>a value of approximately $74.9 million<\/strong>, surpassing Spain, with a 27% share, and Tunisia, at 25.6%&nbsp; .<\/p>\n\n\n\n<p>It is precisely <strong>to promote the culture of extra virgin olive oil<\/strong> in markets such as the US, where <strong>quality, health and well-being<\/strong> increasingly drive food choices, that <strong>EVOLIO Expo<\/strong>, the leading B2B trade fair dedicated to extra virgin olive oil and the olive and oil supply chain, is strengthening its <strong>internationalisation <\/strong>strategy and will be present at the <strong>National Restaurant Association Show 2026 \u2013 NRAS<\/strong>, one of the world\u2019s leading events dedicated to catering, hospitality and food service, scheduled to take place <strong>from 16 to 19 May<\/strong> at <strong>McCormick Place in Chicago<\/strong>.<\/p>\n\n\n\n<p>EVOLIO Expo\u2019s participation forms part of a project developed by <strong>BolognaFiere<\/strong>, in collaboration with <strong>Informa<\/strong>, to create the <strong>Italian Wine, Spirits &amp; Olive Oil Pavilion<\/strong>, an area dedicated to Italian excellence in wine, spirits and <strong>extra virgin olive oil.<\/strong> The pavilion was created with the aim of offering American trade visitors an immersive and structured overview of Italy\u2019s food and wine heritage, through a tasting journey that showcases regions, products, pairings and cultural traditions.<\/p>\n\n\n\n<p>For EVOLIO Expo, whose third edition is scheduled to take place at the Fiera del Levante in Bari <strong>from<\/strong> <strong>28 to 30 January 2027<\/strong>, the move to Chicago represents a strategic step towards bringing Italian EVO to one of the most significant contexts for the international Ho.Re.Ca. sector.<\/p>\n\n\n\n<p>Within the Italian Pavilion, extra virgin olive oil will take centre stage alongside Italian wine and spirits, with a focus on its culinary uses, pairings with the foods most popular with American consumers, and the organoleptic, nutraceutical and health benefits of extra virgin olive oil. The format also includes short, themed <strong>\u2018speed masterclasses\u2019,<\/strong> lasting around <strong>15\u201320 minutes<\/strong>, dedicated to oil-and-food pairings and designed to offer professional visitors guided insights.<\/p>\n\n\n\n<p>The partner for the olive oil area will be <strong>Filippo Berio<\/strong>, a historic Italian olive oil brand and part of the <strong>Salov Spa<\/strong> group, a company affiliated with <strong>ASSITOL<\/strong> \u2013 the Italian Olive Oil Industry Association \u2013 and with an established presence in the US market. Within the pavilion, Filippo Berio USA will help to explain to the American trade audience the value, innovative uses and pairing possibilities of extra virgin olive oil and Italian condiments.<\/p>\n\n\n\n<p><em>\u201cThe presence of Italian extra virgin olive oil at an international event such as the National Restaurant Association Show in Chicago represents an important opportunity to highlight the value of a product that combines quality, food culture and industrial expertise,\u201d says <strong>Gianmarco Laviola, Vice-President of the ASSITOL Olive Oil Group and CEO of Filippo Berio &#8211; Salov<\/strong> \u201cThe US market has always been strategic for the Italian olive oil sector and today requires an increasingly clear narrative about the product: origin, safety, versatility of use and nutritional benefits are fundamental elements for promoting extra virgin olive oil among catering operators and consumers.\u201d<\/em><em>\u201cEVOLIO Expo\u2019s participation in the National Restaurant Association Show in Chicago marks a new step in the event\u2019s internationalisation, a trend already confirmed by the results of the last edition, which saw a <strong>127% increase in the number of international buyers hosted<\/strong>, around <strong>50 operators from strategic markets<\/strong>, and <strong>over 700 match-making meetings<\/strong> with exhibiting companies,\u201d \u2013 says <strong>Gaetano Frulli, President of Nuova Fiera del Levante<\/strong> \u2013. \u201cBringing Italian extra virgin olive oil to one of the world\u2019s leading events dedicated to the catering industry means continuing to work to transform the quality of our supply chain into tangible value for businesses. Italian EVO is a heritage that combines the economy, biodiversity, food culture and health: this is precisely why we want to showcase it in the markets that matter, starting with the United States, where there is growing interest in quality products that reflect a distinct identity and are able to respond to consumers\u2019 concerns regarding wellbeing and nutraceuticals.\u201d<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\"><strong>For&nbsp;further&nbsp;information<\/strong>|&nbsp;<strong>Press Office MY PR<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Roberto Grattagliano \u2013 338 9291793 \u2013&nbsp;<\/em><a href=\"mailto:roberto.grattagliano@mypr.it\"><em>roberto.grattagliano@mypr.it<\/em><\/a><br><em>Marta Rutigliano \u2013 351 0397141 \u2013&nbsp;<\/em><a href=\"mailto:marta.rutigliano@mypr.it\"><em>marta.rutigliano@mypr.it<\/em><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 16 to 19 May, EVOLIO Expo will be present at the National Restaurant Association Show in Chicago within the Italian Wine, Spirits &#038; Olive Oil Pavilion. This is a strategic opportunity to showcase Italian extra virgin olive oil to buyers, restaurateurs and food service operators in the US, ahead of the 2027 edition of the event, which will take place from 28 to 30 January at the Fiera del Levante in Bari.<\/p>\n","protected":false},"author":3,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EVOLIO Expo heads to Chicago with BolognaFiere and Informa to promote Italian extra virgin olive oil in the US Ho.Re.Ca. market - EVOLIO Expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evolioexpo.com\/en\/evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVOLIO Expo heads to Chicago with BolognaFiere and Informa to promote Italian extra virgin olive oil in the US Ho.Re.Ca. market - EVOLIO Expo\" \/>\n<meta property=\"og:description\" content=\"From 16 to 19 May, EVOLIO Expo will be present at the National Restaurant Association Show in Chicago within the Italian Wine, Spirits &amp; Olive Oil Pavilion. This is a strategic opportunity to showcase Italian extra virgin olive oil to buyers, restaurateurs and food service operators in the US, ahead of the 2027 edition of the event, which will take place from 28 to 30 January at the Fiera del Levante in Bari.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evolioexpo.com\/en\/evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market\/\" \/>\n<meta property=\"og:site_name\" content=\"EVOLIO Expo\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T09:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T09:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordpress-senaf-evolio.s3.eu-central-1.amazonaws.com\/2026\/03\/elaioteca2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"chiarafiorentini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chiarafiorentini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evolioexpo.com\/en\/evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market\/\",\"url\":\"https:\/\/www.evolioexpo.com\/en\/evolio-expo-chicago-italian-extra-virgin-olive-oil-us-ho-re-ca-market\/\",\"name\":\"EVOLIO Expo heads to Chicago with BolognaFiere and Informa to promote Italian extra virgin olive oil in the US Ho.Re.Ca. market - 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