At this moment in history, it is essential to modernize the olive oil supply chain to ensure its relevance in the modern world, renewing agriculture with the use of new technologies, precision agriculture for example with the use of drones, GPS systems to monitor olive health or optimize irrigation, fertilization, and harvesting.
The evolution of oil mills with new cold extraction techniques and cutting-edge processing systems that maximize polyphenol extraction and reduce oxidation, improving the quality and shelf life of EVO oil, is also essential for the entire production cycle.
Everything must also interact with traction systems for the product under consideration with the increasingly frequent use of blockchain and QR codes to assure the consumer complete traction (“the EVO oil from the field to the table”), this helps to build trust and transparency with the end consumer.
A key aspect is communication, which allows producers—through social media—to tell their story, describe the landscape and territory of origin, and explain the quality processes involved, transforming oil from a commodity into a narrative and lifestyle product.
Equally important is the design of the bottle, label, and packaging, as the presentation of the final product can make it competitive on the market. A carefully crafted design helps extra virgin olive oil stand out from mass-produced products, immediately communicating its quality and added value.