Olive Oil Tourism and the Promotion of a Sense of Belonging to the Local Area
EVOLIO Expo 2027 will dedicate a themed area to the new frontiers of olive oil tourism, a rapidly evolving sector that opens up real opportunities for development for farms, rural areas and hospitality professionals.
At the heart of this initiative lies the Italian olive-growing landscape: a visual, cultural and productive heritage unique in the world, which represents both the deep-rooted identity of these places and an extraordinary resource for high-quality tourism.
Demand for experiential tourism is constantly growing: more and more Italian and international travellers are seeking authentic experiences linked to the origins of products and direct contact with producers. The key factors behind the success of olive oil tourism – authenticity, local storytelling, quality of hospitality and the synergy between agriculture and hospitality – will be at the heart of the EVOLIO Expo 2027 programme, which will offer practical tools for developing a comprehensive and professional offering.
In a context where over 60% of Italian tourists say they are interested in olive oil-related experiences, EVOLIO Expo 2027 will address issues related to territorial identity through conferences and talks with agronomists, landscape architects, institutional representatives and producers, exploring practical tools, environmental certifications, regional landscape plans and incentives for sustainable olive growing, with a view to preserving this heritage and revitalising inland areas affected by depopulation.
Oil tourism is no longer a trend, but a sector with specific needs, requiring transversal skills, territorial strategies and entrepreneurial vision.
