Olive oil tourism is a a rapidly evolving sector that opens up concrete development scenarios for farms, rural areas and hospitality professionals.
More and more travellers – Italian and international – are seeking authentic experiences linked to the origin of products, the identity of the landscape and direct contact with producers. In this context, extra virgin olive oil is emerging as a strategic lever to enhance local supply chains, differentiate the tourism offer and strengthen the competitive positioning of businesses.
From the organisation of sensorial experiences in oil mills, to landscape itineraries among olive groves, to the creation of formats aimed at the international public with high added value.
The event will be an opportunity to analyse the behaviour of demand, the expectations of experiential tourists, and the factors that determine the success of an oil tourism product: authenticity, territorial narration, quality of welcome, and synergy between agriculture and hospitality.
Special attention will be given to the opportunities offered by digitalisation, training and business cooperation. In a context in which more than 60% of Italian tourists declare themselves interested in participating in oil-themed experiences.
Oil tourism is no longer a trend, but a sector with specific needs, requiring transversal skills, territorial strategies and entrepreneurial vision.