Ideas and technologies that shape the future
EVOLIO Expo 2027 will shine a spotlight on innovation within the olive oil supply chain, where technology, sustainability and communication serve as strategic drivers for promoting extra virgin olive oil.
At this historic juncture, it is essential to modernise the olive supply chain to ensure its relevance in the contemporary world, by revitalising agriculture through the use of new technologies – precision farming, for example, involving the use of drones and GPS systems to monitor the health of olive trees or to optimise irrigation, fertilisation and harvesting.
The evolution of oil mills, with new cold-pressing techniques and state-of-the-art processing systems that maximise polyphenol extraction and reduce oxidation, is also crucial to the entire production cycle, improving the quality and shelf life of extra virgin olive oil.
All of this must also interact with product traceability systems, for example, through the increasingly frequent use of blockchain and QR codes to guarantee the consumer complete traceability (“EVO from field to table”): this helps to build trust and transparency with the end consumer.
A key aspect is communication, which enables producers – through social media – to tell their story, describe the landscape and region of origin, and highlight their quality processes, transforming olive oil from a commodity into a narrative and lifestyle product.
Equally important is the design of the bottle, label and packaging – the presentation of the final product – which can make the product competitive in the market. A well-crafted design helps EVO oil stand out from mass-produced products, immediately communicating its quality and added value.