At the Fiera del Levante, EVOLIO Expo continues until tomorrow with a packed program of B2B meetings and events dedicated to internationalization, new models for promoting olive oil tourism, and topics related to prevention and wellness. Also featured are talks on the opportunities offered by the Puglia ERDF-ESF+ 2021–2027 Regional Operational Program, covering culture, skills, and supply chain development.
The second edition of EVOLIO Expo 2026 continues until tomorrow at the Fiera del Levante in Bari. the leading B2B trade fair dedicated to extra virgin olive oil and the olive oil supply chain, organized by Senaf on behalf of Nuova Fiera del Levante, with the patronage of MASAF and the support of the Department of Agriculture and the Department of Economic Development of the Puglia Region, Pugliapromozione, and the National Association of Oil Cities. The fair will feature 150 exhibiting companies, 20 associations/organizations/institutions, and around 50 international buyers from 16 strategic countries, for three days of business matching and over 100 conferences, talks, and events dedicated to innovation, sustainability, internationalization, oil tourism, health, and EVO culture.
The opening day yesterday, Thursday, January 29, marked the official start of the second edition of EVOLIO Expo with the inaugural conference and the participation of the main institutional representatives. During the morning, the strategic role of EVO oil in positioning Italian agri-food products on foreign markets was reiterated, and the prospects linked to the National Olive Growing Plan were also discussed. At the same time, the agenda of B2B meetings between companies and international operators began, offering opportunities for commercial development and networking. In the afternoon, one of the highlights was the “EVOLIO & Export Forum,” organized by IEF – Italian Export Forum and dedicated to the theme “Regions at the Center of Foreign Trade: the new diplomacy of Italian Oil.” The meeting brought together representatives of national and regional institutions, ZES leaders, and key players in the Italian olive oil industry, with the aim of building a shared vision that integrates public policies, territorial development, infrastructure, the production chain, and strategies for penetrating foreign markets, reaffirming Puglia's role as the heart of Italian olive growing and the starting point for a clear message: exporting is increasingly a territorial mission as well as a national one. Yesterday also saw the first of this edition's major thematic conferences, “Oil is Innovation - Ideas and technologies that change tomorrow”, organized by the National Association of Oil Cities and Pugliapromozione: a debate on research, modernization of the supply chain, and new technologies.
Today, January 30: olive oil tourism, health, and opportunities for businesses
The second day of EVOLIO Expo, today, focuses on high-impact content for the development of the sector, with a program that combines tourism, system communication, and wellness. The program includes the conference “Oil is Tourism - Oil Experience: travel, emotions, and flavors that unite Puglia”, organized by the National Association of Oil Cities and Pugliapromozione, dedicated to itineraries, territorial storytelling, and models of offer capable of transforming EVO oil into an experience to be enjoyed.
The conference “EVO HEALTH: the true ally for our health” offers a dynamic question time format that brings together producers, doctors, researchers, and consumer associations to explore the role of EVO oil in prevention and health protection. Alongside the conferences, the series of talks dedicated to the opportunities offered by the Puglia ERDF-ESF+ 2021-2027 continues, including the meeting “Roots and future: Apulian EVO oil as a driver of culture, innovation, and social inclusion.”
The program also includes “Olio è Esperienze – Oleoturismo in Puglia: creating experiences, strengthening communities, promoting the territory,” an event focused on operational models and concrete projects for local development. The series of talks dedicated to the opportunities offered by the Puglia ERDF-ESF+ 2021–2027 Regional Program continues, including "Roots and future: Apulian extra virgin olive oil as a driver of culture, innovation, and social inclusion” and ”Cultivating skills: new training models for the use of extra virgin olive oil in the agri-food industry and catering," with a focus on innovation, inclusion, training, and new professional skills to strengthen the supply chain and competitiveness of the sector.
The day will be rounded off with oil and food workshops, tastings and in-depth discussions, as well as meetings in the Città dell'Olio area dedicated to promoting the region and oil tourism itineraries.
At the same time, EVOLIO Expo will also host the Single Variety Oils Exhibition, an in-depth exploration curated by AMAP dedicated to Italian olive biodiversity and the promotion of cultivars through discussions and tastings. After the first events of the exhibition on the opening day, the program includes further in-depth analysis of climate change and varietal resilience, dedicated to agronomic choices and supply chain strategies for oils that are distinctive and linked to the territory.
Tomorrow, January 31: scientific evidence, nutraceuticals, culture, and awards ceremony
The day offers a program of content that combines health, identity, and the culture of oil, focusing on both scientific aspects and those related to the promotion of the territory and communities. The program includes the conference “Oil is Health - Scientific Evidence and Future Prospects,” followed by the events “Italian Cuisine: UNESCO Heritage” and “Oil is Well-being - EVO made in Puglia between spas, beauty, and success stories,” which describe EVO oil as cultural heritage and an ingredient for well-being, capable of generating new narratives and opportunities. Talks dedicated to the opportunities offered by the Puglia ERDF-ESF+ 2021-2027 Regional Operational Program will also continue, with a focus on internationalization and development of the sector through the meetings “Apulian EVO oil: from product to international market” and “Extra virgin olive oil and its nutraceutical power.” Among the most eagerly awaited events on the last day are the ‘Ercole Olivario - Selezione Puglia’ award ceremony, together with show cooking and workshops, and talks by the Città dell'Olio dedicated to designations, communities, and the promotion of local excellence.
With its ability to connect businesses, institutions, territories and markets, EVOLIO Expo 2026 confirms its status as a leading B2B platform for the entire olive oil supply chain. Through meetings with international buyers, content on innovation, olive oil tourism, and health, and opportunities for technical and cultural exploration, the event consolidates the role of EVO oil as a lever for competitiveness and identity, offering a concrete vision of the sector's development trajectories.
For further information| Press Office MY PR
Roberto Grattagliano – 338 9291793 – roberto.grattagliano@mypr.it
Marta Rutigliano – 351 0397141 – marta.rutigliano@mypr.it
